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Monday, November 30, 2015

3 is the Magic Number: De La Soul will play WOMAD

De La Soul is a massively influential hip hop group, hailing from Amityville, Long Island, New York.They are best known for their eclectic sampling and quirky, surreal lyrics, and their contributions to the evolution of the jazz rap subgenre.
The members are Kelvin Mercer (Posdnuos, Mercenary, Plug Wonder Why, Plug One), David Jude Jolicur (Trugoy the Dove, Dave, Plug Two) and Vincent Mason (Pasemaster Mase, Maseo, Plug Three). The three formed the group in high school and caught the attention of producer Paul Huston (Prince Paul) with a demo tape of the song "Plug Tunin'".
Their debut album, 3 Feet High and Rising (1989), was a critical smash that saw the group labeled hippies due to the message of peace and love. They quickly became prominent members of the Zulu Nation, along with A Tribe Called Quest, Black Sheep, Queen Latifah, The Jungle Brothers and others.
They were also members of the famed Native Tongues Posse and mentioned the group often in their music (though they have since left the group for various reasons). "Me, Myself and I" became a huge hit, further cementing the group's popularity. However, rock group the Turtles sued the group for sampling "You Showed Me" without permission on De La Soul's "Transmitting Live from Mars". From that point on, sampling required permission from the sources before it was released.
After 3 Feet High and Rising, De La Soul was pegged by audiences as hippies and were expected to continue creating the same type of music. This greatly agitated the group, as they always envisioned their career as a constantly changing style. This would influence their next recording sessions. De La Soul's second album, De La Soul Is Dead (1991) was a much darker album. It featured skits that criticized the direction that hip hop was heading in at the time, though it still managed to maintain a light sense of humor. While the album is a fan favorite today, it received mixed reviews and did not sell as well as 3 Feet High and Rising - probably the best hip hop album eva!


1993's Buhloone Mindstate and 1996's Stakes Is High saw the group evolve a new sound, that although again did not garner commercial success, did cement their position as mainstays of the alternative hip hop movement. Four years later, De La Soul announced that they would release a triple album series entitled "Art Official Intelligence" (or AOI). All three albums were intended to be released within a year, beginning with the release of Art Official Intelligence: Mosaic Thump.
This was followed by AOI: Bionix in late 2001. After this, however, the public saw no release of the third and final album in the AOI series. For the next two years, the only De La Soul releases were singles or remix compilations. Jolicur (Dave) stated in an interview that it usually takes about four years for the group to record an album, promote it with advertisements, touring and so on. The group was having trouble finishing the last AOI installment for many reasons, one of which being an ongoing struggle with Tommy Boy Records, who had been releasing their albums ever since their debut.

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